All you should know about Amazon in 13 charts

Beyond just e-commerce and AWS?

Amazon has become one of the world's most successful companies, dominating the e-commerce landscape and branching out into a wide range of other businesses like cloud software, advertising, and entertainment. What's behind Amazon's success? It includes a combination of factors, such as its massive scale, proprietary technology, and data-driven customer insights, all of which work together to create a virtuous cycle of growth and customer loyalty.

For a gigantic company like Amazon, it’s easy to get lost and you don’t know what important news or data to follow. So we distill everything down to the most important 13 charts. Let’s dive in.

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E-commerce penetration or the percentage of total retail sales made online, varies significantly from country to country. Some nations, such as China and the United Kingdom, have embraced online shopping more fully than others. In China, for example, e-commerce accounted for close to 50% of all retail sales in 2022, while in the UK, that figure was closer to 36%. Other countries, such as India and Indonesia, are seeing rapid growth in e-commerce as more consumers come online and adopt digital payment methods. Meanwhile, in some developed nations like Japan and Germany, traditional brick-and-mortar retail still dominates, although e-commerce is steadily gaining ground. Overall, the trend towards e-commerce is global and shows no signs of slowing down, as more people around the world become connected to the internet and embrace the convenience and flexibility of online shopping.

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