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Swiss watches ⌚
What's the most expensive watch you own?
James Bond’s Omega watch choices are almost as iconic as the gadgets he uses, with another Omega model - the Speedmaster - even being worn on the moon. But how does the rest of the Swiss luxury watch industry compete?
Luxury Swiss Watch Brands
When you think of Swiss luxury watches, you probably think of Rolex - and for a good reason. The Geneva-based watchmaker brought in a staggering $9.75B in revenue in 2022, far surpassing Cartier in 2nd place.
The Swiss watch industry has quite a few independent brands holding their own with large watch conglomerates, the biggest of which are Richemont and the Swatch Group. Each company’s designs are all famous in their own right, with notable examples including the Rolex Oyster Perpetual, Longines Conquest, and IWC Portugieser.
Luxury watch & jewelry industry
The global luxury watch and jewelry industry needed only 2 years to rebound to pre-pandemic levels, and is projected to grow to $85B by 2028. With tech companies leading smartwatch innovation in the early 2010s, will we ever see the traditional luxury watchmakers branch out into the digital world, or collaborations between the old guard and the new?
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Richemont’s income statement
As one of the world’s most prestigious luxury conglomerates, Richemont owns three of the top ten leading Swiss watch brands - Cartier, IWC Schaffhausen, and Vacheron Constantin. Other famous fashion and jewelry brands that fall under the Richemont umbrella include Chloé, dunhill, and James Purdey & Sons. As of 2023, the Richemont Group is the 5th largest luxury goods company in the world (by market cap).
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